Dexcom
SUPERBOWL
THE ASK
Technology is becoming a lifeline for people living with diabetes, and leading the change is Dexcom. The global med tech company revolutionizes how people manage their condition through the development and manufacturing of innovative continuous glucose monitoring (CGM) technology.
Despite its game-changing benefits, CGM awareness and adoption remained low. So where better to spark a conversation about diabetes than on one of the world’s biggest stages?
our RESPONSE
We took a fully integrated approach to introduce Dexcom to the national stage in a way that felt bold, human and culturally relevant. The brand’s Super Bowl debut became the catalyst to spark a meaningful conversation about the power of real-time glucose monitoring.
The impact exceeded every expectation: the Harris Poll named Dexcom the #1 commercial for perceived quality and trustworthiness and it became the most searched ad of the night. It was the most successful PR and influencer effort in Dexcom’s history.
the RESULTS
#1
Commercial
1.2m
Dexcom.com visits
#1
Searched Ad
21,649
