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TikTok for Brands: How to Build a Content Engine with User-Generated Content

By Cameron Davis-Bean If you’re building a brand channel on TikTok, you know how time-consuming it can be to create all of your […]

AUTHOR - Allison

Congratulations Class of 2023 – The ‘Real World’ Could Use Your Help

By Brian Brokowski In just a few weeks, my son will graduate from college along with thousands of other members […]

AUTHOR - Allison

Unleashing the Potential of China’s Heritage Brands: A Comprehensive Approach to Innovation

By Jerry Zhu Heritage brands in China have decades – and in some cases, centuries – of history. They hold a unique position, commanding […]

AUTHOR - Allison

TikTok for Brands: How to Start a Channel

By Cameron Davis-Bean Starting a TikTok channel can be an intimidating step for a brand, but the platform’s meteoric rise in popularity […]

AUTHOR - Allison

Anxiety: Chapstick, water bottles and gum

By Shanna Brown Anyone who has met me later in life is used to hearing me talk about my anxiety. When meeting new […]

AUTHOR - Allison

Mental Health Awareness Week: Taking care of each other

By Emily Spicer The theme of this year’s Mental Health Awareness Week is ‘anxiety’. Though a normal emotion for most of us, it can lead to […]

AUTHOR - Allison

Sunsets, Salt Flats, Cenotes and Volcanos – reflections from my Sabbatical

By Sarah Johns 2023 marked my five-year anniversary at Allison+Partners, and I was fortunate enough to take a month-long paid sabbatical.  As an avid traveller who likes […]

AUTHOR - Allison

King Comms?

By Jim Selman I’ve previously celebrated the extraordinary talent for marcomms demonstrated by the late Queen during her 70 years on the throne. The […]

AUTHOR - Allison