By Marcel Goldstein
CES is no longer just a consumer show. A whopping 43% of attendees in 2024 had a B2B focus – almost half the audience. CTA representatives visited Allison D.C. last week to share these data and insights.
The show has aggressively expanded its B2B offerings to meet this demand. With dedicated B2B exhibition space for 2025, CES will feature an entire hall (the N Hall) dedicated to enterprise and B2B technologies. This area will showcase verticals like IoT, network infrastructure, smart cities, sustainability, fintech, SaaS and more. It’s a can’t-miss destination for B2B attendees.
With more than 5,300 global media in attendance, CES offers B2B brands unparalleled press and publicity opportunities. The show generated more than 401 billion media impressions worldwide in 2024 alone. 63% of CES attendees have significant buying influence for their organizations.
For B2B exhibitors, it’s a prime opportunity to get in front of key decision-makers and buyers across industries. While focused B2B areas exist, CES also allows companies to see cutting-edge innovations happening across consumer and enterprise technology that could impact their industries. It sparks new thinking.
As CES continues its rapid evolution into a must-attend B2B event, the 2025 show will be more critical than ever for companies looking to showcase enterprise solutions, connect with business buyers and scout the latest cross-industry trends. In addition to supporting Samsung B2B business lines in past years, Allison has several B2B clients starting their CES game plans now. B2B firms without a CES strategy risk being left behind.
ICYMI: here’s our last blog on CES 2025 trends to watch.
Marcel Goldstein, Managing Director, Corporate, specializes in working with large, complex enterprises across multiple industry sectors looking to establish, grow, and protect their brands.
