As social media platforms contribute to a fast and vast spread of information and misinformation influencing media and general populations, corporate leaders must understand real-time impacts on their business.
The Allison Advanced Issues Monitor (AIM) is Allison’s cutting-edge issues-monitoring offering designed to help leaders monitor, analyze and respond to conversations material for their businesses. Allison AIM goes deeper than traditional social monitoring to analyze the sources, gatekeepers and communities that fuel information and misinformation, providing brands and communicators the power to better analyze and anticipate the virality, velocity and impact of social narratives concerning their own actions as well as external issues and events.
Our advanced AI scans and interprets real-time social media conversations, sentiment trends and emerging topics, revealing more than just impressions, views and engagement. We also reveal the role of misinformation and the sources and networks through which narratives originate and are distributed. By harnessing the power of deep learning and natural language processing, our team identifies potential opportunities and threats and provides strategic recommendations to enhance your brand’s performance.
Being Brand Brave in a World of Bots, Trolls and Toxic Conversations
Deploying Allison Advanced Issues Monitor
Social media is undeniable. It is prevalent. It is rampant. It is good, and it is bad. Social media connects. Social media divides. It educates. It lies.
In a world where an estimated 4.9 billion people use social media platforms – expected to jump to 5.85 billion by 2027 – social media is omnipresent in the lives of a vast majority of the globe.
With the irrefutable prevalence of social media comes new challenges for society. Among which is the rampant growth of misinformation, disinformation, toxic conversations and its associates – bots, trolls and nefarious forces backed by state entities. With the simple click of a button, a mistruth can be deployed. In a matter of minutes, it has the potential to reach millions, even billions of individuals. These conversations, often stemming from social corners and discrete online communities, can make their way into the popular narrative. They can influence the masses and shape false perceptions.
Misinformation isn’t just conjecture. The spread of false or misinformed content, even unintentionally, can quickly turn into perceptions of the truth, causing reputable and well-informed individuals to believe in false rhetoric. It causes people to think and act differently, altering their version of reality. This has myriad consequences across individuals and organizations – and of course, for brands that can be the target (or accidental victim) of misinformation campaigns. And the impact can be significant if a brand finds itself on the wrong side of an online firestorm.
This is what we’re here to unpack. In the world of bots, trolls and deepfakes, where issues and narratives can run rampant in a matter of minutes, how can brands continue to engage, act authentically and boldly? Learn more:
To learn more reach out at: [email protected]
