Category:

Elevate Business performance

The Golden Age of Proptech is Upon us

By Elliot Golan Over the past few years, there have been more than a few topics du jour within the real […]

AUTHOR - Allison

2023 Social Media Trends

By Cassie Croissant As expected, the social media landscape saw tremendous change in 2022. From Elon Musk’s takeover of Twitter to the rise of BeReal, we witnessed user behaviors shift with the changing social […]

AUTHOR - Allison

Five things to know about ChatGPT

Artificial Intelligence will change your job — not in five years, not next year, but now. If you’re not 100% convinced, spend some time experimenting […]

AUTHOR - Allison

Study shows corporate layoffs have lasting impact on brand reputation

Nearly one-third of Americans say news coverage of a company’s layoff has directly impacted their perception of the brand (31%), a recent Allison+Partners study […]

AUTHOR - Allison

PURPOSE UNDER PRESSURE

PURPOSE IN A VOLATILE LANDSCAPE: WILL IT WEATHER THE STORM? In a world fraught with uncertainty and upheaval, Purpose can […]

AUTHOR - Allison

BGIQ: BRANDGIEST FOR ALLISON

We conducted a qualitative study across five verticals of marketers and influencers to determine where there is alignment and gaps […]

AUTHOR - Allison

Top 10 Metaverse concepts you need to know

Part 3 of our “So, you want to enter the Metaverse?” Series In the first two parts of Allison+Partners’ guide to entering the metaverse, we used plain English to define […]

AUTHOR - Allison

Purpose post-pandemic: The opportunity for brands to make a difference

Though it feels as if we’re steadily coming out of the other side of the COVID-19 pandemic, it’s fair to […]

AUTHOR - Allison

The rise of the AI Influencer

Fans of HBO’s popular dystopian series “Westworld” are likely familiar with the Uncanny Valley Theory, which describes the unsettling feeling humans get in response to humanoid robots […]

AUTHOR - Allison

How to commemorate Juneteenth

Juneteenth, or “Black Independence Day,” commemorates the freedom of enslaved Americans in the United States and is identified as the […]

AUTHOR - Allison