When an organisation begins to expand globally, it often faces a new set of challenges that could mean adjusting current […]
When the COVID-19 virus thrust us into a global pandemic, all eyes were on the biopharma industry. From headlines and […]
For spin-offs in particular, independence from the parent company alone will not make a successful company. The spin-off must define […]
THE BATTLE OF BRAND VS. PRODUCT “Tech PR is Dead” – or at least that’s what some headlines claim as […]
Data experts have repeatedly expressed the importance of switching from traditional outputs to business outcomes when building a data strategy. […]
WARNING: MAJOR SPOILERS AHEAD! This past week, I eagerly binge-watched all nine episodes of the “Squid Game.” The current number 1 show worldwide […]
CONSUMERS CARE ABOUT SUSTAINABILITY – AND WILL SUPPORT BRANDS THAT DO. Today’s consumer is conscious, but food brands still have […]
WELCOME TO THE “NEW NORMAL” FOR B2B STORYTELLING In the marketing world, it’s commonly said brands must innovate or die. […]
Authentic support for equality needs to happen every day — all year long June is Pride month around the world, […]
Few things are more terrifying to even the most stout-hearted executive than the prospect of waking up and finding their […]
