By Todd Aydelotte
Though today’s AI revolution wins more headlines and stands as the top trend in global business, sustainability has risen fast as a key focus area for businesses and institutions of all sizes, whether it’s Fortune 500s and multinationals, or start-ups and mid-size companies.
As a global integrated marketing and communications consultancy dedicated to driving growth, innovation and positive change for clients, Allison has worked on the front lines of sustainability since our inception — across dozens of industries and geographies. And we’ve created powerful campaigns and unique thought leadership in this vital arena for modern communications.
In that spirit, Allison has created a special report, Climate Week & Sustainability, which we’ve rolled out today and you can find here. The report is a joint initiative between two of Allison’s Centers of Excellence, the Thought Leadership Center of Excellence and The Purpose Center of Excellence, which work with top
clients and professionals worldwide to deliver exceptional campaigns, winning strategies and key insights.
Not only does it offer a deep dive on Climate Week NYC, held Sept. 22-29, but it also showcases unique sustainability insights from Allison professionals around the world, case studies, country snapshots, and a collection of sustainability events and information that will help communications professionals across any industry.
Behind the rising interest in sustainability lies intersecting trends: surging climate change; a rising tide of countries setting net zero targets; the massive uptake in artificial intelligence; mandatory ESG disclosures; and of course, demands from consumers, employees and corporate boards alike for sustainable products, services and supply chains.
While the new frontiers of sustainability come with many challenges, there are also great opportunities. In fact, a report cited by the World Economic Forum found sustainable business models “could open economic opportunities worth $12 trillion and create 380 million jobs by 2030.”
Smart leadership in sustainability is not a defensive posture — it’s part of any smart company’s growth strategy. In that spirit, I’ll let our professionals do the talking.
A special thank you to Whitney Dailey, EVP and Lead of Allison’s Purpose Center of Excellence, along with the many Allison team members throughout our global offices who contributed to this report and lead our clients to sustainability success.
Todd Aydelotte is a Partner and Managing Director working in the corporate practice at Allison. Based in New York City, he specializes in Thought Leadership and leads the agency’s Thought Leadership Center of Excellence.
