How: Allison launched Cartoon Network’s brand refresh and new tagline – ‘Redraw Your World’ in India, by tapping into traditional media as well as engaging with a swathe of influencers. As part of the campaign, we launched fan-favorite shows such as ‘Dragon Ball Super’, a music video anthem (produced and created by Cartoon Network in India) and a ‘Redrawing India’ initiative that showcased the stories of six kids selected for their  exemplary work in their respective fields, inspiring others to follow their passion.

Apart from the campaign, we continuously leverage topical days and important milestones to create a news cycle that helps us stay connected with our audience. For example, we celebrated the 82nd birthday of globally popular cat and mouse duo Tom & Jerry by sharing interesting and lesser-known facts about the series, and what makes it relevant for the audiences even now, eight decades later.