The 2024 Innovation SABRE Awards North America shortlist was selected from more than 850 entries in this year’s competition, which recognizes Superior Achievement in Branding, Reputation and Engagement.
Campaign Measurement Tools
- Winner: Brandgeist IQ — Allison
Live Events
- Asshole Activists — Tushy with Citizen Relations
- Cheetos 75th: The Mark of Mischief — Frito-Lay North America with Ketchum
- Gallery of Greats — Frito-Lay North America with Ketchum, OMD, D3, Genesco Sports Enterprises
- King’s Hawaiian Help Consumers “Roll Home in Style” — King’s Hawaiian with Hunter
- Pokémon GO Fest Takes Over NYC, and the World — Niantic with Allison
Product Reviews
- Brainly: Helping Students Make the Grade — Brainly with Bospar
- Cup Noodles Breakfast — Nissin Foods USA with Citizen Relations
- How Ghost Autonomy Overcame the News Challenge — Ghost Autonomy with The Bulleit Group
- Kicking the Bucket to the Curb to #MopSmarter With Swiffer PowerMop — Swiffer (Procter & Gamble) with MSL, P&G Internal PR
- The Samsung S90C – “The Best OLED TV” According to Wirecutter — Samsung with Allison
2024 North America IN2 SABRE Awards Finalists | PRovoke Media
