By Tara Chiarell and Marcel Goldstein
The Consumer Electronics Show (CES) 2025 is the place to be for healthcare tech companies. As the world’s gathering place for those who thrive on the business of consumer technologies, CES offers an unparalleled platform for showcasing innovative solutions in the healthcare sector.
Here are some key takeaways for healthcare tech exhibitors planning to make their mark at CES 2025 shared during a panel of experts from the Consumer Technology Association, the show’s producers, hosted at Allison’s Washington, D.C. office:
- Embracing the Total Home Health Story: The CES 2025 event moves digital health and wellness technologies from their previous location in North Hall to the Venetian. This aims to feature a total home health story, which includes smart home technologies alongside health and wellness tech. Exhibitors should consider how their healthcare technology fits into this broader narrative.
- Anti-aging Tech Collaboration: One of the highlighted features of CES 2025 will be anti-aging tech. Healthcare tech companies that offer solutions for an aging population should consider collaborations and partnerships to highlight their contributions in this area.
- Eureka Park for Startups: Eureka Park will be home to more than 1,400 of the most innovative startups from around the globe. This is an excellent opportunity for healthcare tech startups to showcase their innovative solutions and connect with potential investors and partners.
- C Space Program: This is where all things advertising, ad tech, digital marketing, brand marketing, content, media and entertainment will gather at CES. It’s the perfect space for healthcare tech companies to connect with potential clients and network with industry professionals.
- B2B Focus: Almost half of the attendees at CES are B2B focused. This is a significant shift from the consumer-only perception of the past. Therefore, healthcare tech companies should consider how to position their offerings to appeal to other businesses, not just end consumers.
- Sustainability and Accessibility: CES puts a spotlight on sustainability and accessibility. Healthcare tech companies should focus on how their products contribute to a more sustainable world and make healthcare more accessible.
By embracing the total home health story, focusing on anti-aging tech, and considering the B2B and consumer markets, healthcare tech exhibitors can maximize their impact at CES 2025.
ICYMI: here’s our last blog on The B2B Side is Booming and CES 2025 trends to watch.
Tara Chiarell, Partner + Chief Client Experience Officer, works with B2C and B2B companies to help shape narratives, reach new audiences and show up in unexpected places.
Marcel Goldstein, Managing Director, Corporate, specializes in working with large, complex enterprises across multiple industry sectors looking to establish, grow, and protect their brands.
