By O’Dwyer’s
Allison Worldwide launches its Allison Advanced Issues Monitor. AIM is designed to help leaders monitor, analyze and respond to material about their businesses that appears in social media conversations—before that material reaches mainstream communities, influencers and professional media. Developed through SparkWorks, the agency’s innovation hub, the offering uses advanced technology, including AI, to scan and interpret real-time social media conversations, sentiment trends and emerging narratives to deliver actionable insights tailored to individual industries and organizations. “Brand leaders have often been put in an environment where they are putting together a puzzle with only half of the pieces available, making judgment calls and significant business decisions with incomplete information,” said Allison global CEO Jonathan Heit. “AIM allows these business leaders to get smarter more quickly on what actually matters, versus what is just noise.”
Read full article here: PR News | News of Firms: Allison Unveils Early Warning System – Thu., Oct. 10, 2024 (odwyerpr.com)
