By The Drum
The Drum team is on the ground at the ANA Masters of Marketing 2024 this week in Orlando, Florida. Here are the real-time insights we’ve been hearing from industry leaders.
Jonathan Heit, co-founder & global chief executive officer, Allison: “A combination of strategic communications and full-funnel, 360-integrated marketing ensures that someone from both sides of the business is involved from the start. Too often, in either PR or marketing, people focus on their own channels rather than putting the client’s business problem front and center … One thing that Allison does really well, particularly as a mid-sized agency compared with larger ones, is operating as a single P&L … Now, being part of the Stagwell network, which also embraces a challenger mentality, has further enabled our impact and influence on the marketing world.”
Read full article here: Overheard at ANA Masters of Marketing: ‘90% of banner ads are fraud and they don’t work’ | The Drum
