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Published Veröffentlicht 01/02/2024

This Fossil Fuel Nonprofit Cut Ties With Havas Over Shell Account. Now It Has a New AOR

By Kathryn Lundstrom

The Fossil Fuel Non-Proliferation Treaty Initiative, a diplomatic and communications campaign promoting a clean energy transition and fiscally sponsored by the Earth Island Institute, has a new public relations agency of record: Stagwell-owned global PR and marketing firm Allison, formerly Allison+Partners.

The announcement, shared exclusively with ADWEEK, comes nearly five months after the Treaty cut ties with Havas Red—a decision that came immediately after it learned that Havas Media had won the Shell account in September.

Read full article here: After Ditching Havas, Group Selects New AOR (adweek.com

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