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Our Work

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Booking.com

Drive Awareness and Demand, Singapore

Overview

Equipped the travel community for sustainable travel

What: When APAC finally got its ‘back to travel’ moment with the easing of travel restrictions in 2022, Booking.com – one of the world’s leading digital travel companies – set out to restart and lead the sustainable travel conversation for the 

post-pandemic travel landscape, with the objective of encouraging and enabling sustainable choices and actions throughout the community.

Overview

The Results – What We Achieved

Booking.com’s strategic approach acknowledged the beauty of an effective offline and online communications strategy. Whilst Booking.com is first and foremost a web-based business, it was able to leverage its strong online presence to bring to life tangible, engaging offline experiences that reinforced its credibility as a sustainable business, further enhancing their impact in the travel industry. Over the course of the year, Booking.com saw 7x uplift in organic social mentions for Booking.com and sustainability related keywords in the month of June.

7x

Uplift in Social Mentions

Overview

The Results – What We Achieved

Awards & Creds

Because sometimes it is all glitter and gold…

CSR and Sustainability Award
PRCA APAC Awards
2022
Travel and Lifestyle Shortlist
PRCA APAC Awards
2022